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MGaBlue's avatar

The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.”

― David Ogilvy

https://www.goodreads.com/quotes/9476561-the-trouble-with-market-research-is-that-people-don-t-think

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JAC's avatar

I don’t know of anyone who says that “vegan food is invariably tastier” or “cheaper” than meat, which would obviously not be true. I’ve been vegetarian for over 30 years, but of course I admit that some meat is cheap and tastes good, and I’ve never heard of a vegetarian/vegan saying otherwise. So that’s a weird example.

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